Currently, when viewing reports, the formatting of these items is based on the design of the actual form. It would be a tremendous benefit to me or my clients to have the ability to generate custom designed reports, with different layouts, and different options with which data is included.

Ideally, there would be a visual "report editor", similar to the form editor, that would allow the user to customize the display of reports.

Another feature I have been getting requests for is the ability to export the data into a custom-designed PDF.

Samblue refers to the display of an individual response. Right now, there are 3 different layouts available: compact/normal/verbose. They all follow the structure of your form, but display a different amount of information. We haven't received a lot of requests to change or improve this, so we are working on other priorities for now.

@kinaze, do you need the same feature, or a customizable report view (the list that displays your responses)?